I think overall, it is important to have a social media presence as a private practitioner. But for sure, having a social media presence is not nearly as important as (1) being a great therapist, (2) networking with other therapists, andContinue reading How Important is Social Media Marketing for Private Practice?
Every now and then, I get an email or phone call from a prospective client who tells me they are seeking counseling from me because they heard me on my podcast. They often tell me that they feel they already know me because my voiceContinue reading How to Get Referrals (Part 5: Podcasts)
During the first 4 years of being in private practice, I think I had 4-5 clients who originally contacted me via Psychology Today (PT). That averages out to about 1 client per year. At a monthly membership fee of around $30, I still came out on top financially. But I did debate whether I should just cancel membershipContinue reading How to Get Referrals (Part 4: Psychology Today)
Around 20% of my referrals come from current or previous clients. I’m really trying to increase this percentage and here’s why: Clients can go into details about what it was like being in therapy and what they got out of it. Their friends will ask themContinue reading How to Get Referrals (Part 3: My clients)
Roughly 20% of the clients I see come from other therapists who recommend me. This number has been rising ever since I chose to sharpen my clinical focus on sex addiction. Having other therapists recommend you is powerful becauseContinue reading How to get referrals (Part 2: Other therapists)
I was going to continue talking about referrals in this post but I have big questions about office space! Last week I applied for a few new office spaces in Diamond Bar (right at the edge of LA and Orange Counties) and I thought I’d share a bit of my thought process while I’m in the middle of it all.Continue reading Big questions about office space!
For this post, I tried thinking about how I’ve been getting referrals since starting my private practice in 2014. This thought exercise has inspired me to keep better track of my referral sources via spreadsheet. But for now, I have to rely on my best guesses from memory. I have some rough percentages to share with you:Continue reading How to get referrals (Part 1: Pastors)
I remember when my private practice supervisor in San Francisco told me, “You have to learn how to market yourself.” I wasn’t quite sure what she meant at the time. I was so used to intake coordinators assigning me clientsContinue reading The pros and cons of private practice
My name is Roy Kim, and I am a licensed marriage and family therapist in private practice in Southern California. I am on a quest to make more money. This quest is extremely important to me. It’s on my mind more than I like to admit.Continue reading Ride along with me!